I’m a writer of words with a Vantablack sense of humour.

But if we’re going to be professional about this, I’m an Associate Creative Director – copywriter by trade – who isn’t afraid to say the thing that’s so wrong, it’s right.

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About me

I’m a senior creative copywriter/ACD with a love of words, ideas on the brain and an eye for design.

A triple threat.

I’m a big believer in work being fun. There’s a reason I chose, over a decade ago, to work in a creative field and not a bank. But I have a serious drive to come up with ideas, big or small, that work. I have a knack for understanding the essence of a brand and the core of a concept, and seeing how they flex to different formats, audiences and placements. Because the best creative is idea-driven – and ideas don’t come with a spec sheet.

Aside from work, I collect masks and nude art, I’m a trained (but rusty – get me drunk) mezzo soprano with a love of food that’s at odds with my love of non-stretch denim.

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Want a word?

lucy.garside@gmail.com
+44 (0) 7779 604623