Campari Group

We delivered best-practice email designs and bang-on copy for Campari and Wild Turkey as part of a CRM project. We developed flexible and modular (not to mention beautiful) trigger email templates for the brands’ welcome journeys.

The success of this project lead to a new opportunity with Appleton Estate rum – a nice, open brief to come up with a content strategy choc-full of creative ideas to boost the brand in America and Canada.

Role: ACD, Copywriter

Formats: Onsite, organic social, paid social, experiential, print