Legal & General

Working with collaboration with L&G’s ATL agency, we took the new campaign concept and brought the idea to life with bold, brand-pushing typography and digital-first shots we captured as part of the TV shoot.

Insurance can be a tricky product to have fun with, but when the ATL agency’s TVC revolves around a family day out on a pier, me and my design director had a lightbulb moment – write the copy in fun fair lights. Bold, twinkling typography with strong, to-the-point messaging. Cue some very effective, through-the-funnel creative that gave L&G standout in a difficult market.

Role: ACD, Copy lead

Formats: Paid social, DCO, Search Discovery, YouTube

Over 50s Campaign

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Prior to the ‘Think Bigger’ campaign, we pushed L&G’s digital creative into a bold colour block territory. Direct, through-the-funnel copy and proof points were teamed with an animated version of their iconic umbrella – performance of their ads improved compared to their usual approach of using stock photography.