Rediscover those moments

Our brief from them was to give them a brand campaign that stood out in the ferry market, and our creative and strategist response was this: get people to reconnect with the feeling of travel. No bad stock assets of people running, grinning, down a beach. Keep it real, keep it relatable. And importantly, no post-pandemic lingo.  

Here’s one of the hero films, which is a culmination of the pitched creative routes below. A classic mix-a-roo. I drove the tricky art direction of the videos – attempting to make three stock videos seamlessly match was never going to work – so I ensured we kept the bookends static and the central frame moving. A compromise that not only helped with production ease, but the viewability and craft of the creative