SUD - Aromas of The Côte d’Azur
SUD is a new candle brand inspired by the Côte d’Azur. Working alongside a design director, I developed the brand’s voice – one that goes beyond traditional fragrance spiel to truly transport the audience along the multi-sensory journey that inspired SUD
It’s not very often you get the chance to work on a launch for a new brand. Working closely with the client to understand their vision, we soon discovered we were completely in sync; not to blow my own trumpet (far too British for that), but my copy was approved first time with no edits. Always nice when that happens. Oh, and the candles smell fantastic.
Role: Copy lead
Formats: Packaging, onsite, Spotify
Design: Adrian Whatman, Tallulah
